This put Tom in a quandary, as he needed a name that could be used for all three locations and still be recognisable to his existing customers. The problem was that Dominick would not allow Tom to use the name “DomiNick's” for the new restaurants. However, when Tom bought two more pizzerias in 1965, he wanted to create a brand he could use in all three locations. The restaurant was called “DomiNick's”, which made sense at the time since Dominick was the owner. The name “Domino's” was strategically chosen, and it all started with a small pizzeria in Michigan.īefore Tom Monaghan and his brother took over the restaurant in 1960, it was owned by Dominick DiVarti. But have you ever wondered what the story behind the name is? What do dominoes have to do with pizza? The truth is: not much. You probably know the Domino's Pizza logo if you love pizza. This has helped the brand stay ahead of the competition and remain the first choice for pizza lovers worldwide. In recent years, the company has made significant investments in digital platforms and delivery services that make it easier and more convenient for customers to order their favourite pizzas.
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